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Archive for the ‘In the News’ Category

Bean there, done that…roasting as told by new coffee house owner Adrian Badger of Steeltown Coffee & Tea

Sunday, May 24th, 2009

Pittsburg, CA will soon have it’s own coffee house that cares with the opening of Steeltown Coffee & Tea. They will be serving fresh roasted Pacific Bay Coffee. Adrian is doing a great job keeping local coffee fans up to date about the progress of his cafe and you can sign up for his newsletter and check on his progress at:

http://www.steeltowncoffee.com/Steeltown_Coffee/info.html

Bean there, done that…Roasting done right

by Adrian Badger, Steeltown Coffee & Tea, Pittsburg, CA – May 23, 2009

Earlier this month I was extremely fortunate to spend an evening roasting coffee with John Laird, the local roastmaster who will be supplying Steeltown Coffee & Tea with his exquisitely roasted coffee beans to be used in our espresso and coffee drinks. John is a charming man with a sparkle in his eye who followed his dream several years ago and began roasting coffee for his own coffeehouse, Pacific Bay. Since opening, John has been dedicated to roasting his coffees in a way that brings out the very finest flavors and aroma of each carefully roasted batch of coffee beans.  

I already had a general understanding of the coffee roasting process when John offered to show me how he works, but after spending several hours perspiring in the heat of the roaster (which, incidentally, is a beautiful work of art itself) I have a new respect for both the green coffee bean, and the roasting process. John’s roasting machine has all the computerized bells and whistles on it but, for John, they are but a tool with which he masterfully sculpts every roast by hand. 

Over the course of the evening I was able to witness the skill of an artist combined with the precision of an engineer. During every minute of theroasting coffee

 roasting period John carefully and accurately adjusted the roaster’s temperature in order to achieve the perfect roast “profile” for the specific beans being roasted. The appropriate roasting time of any given batch of coffee beans varies depending on many factors including the species, the country of origin, the age, and the desired darkness of roast. With many years of experience behind him, John is able to coax the optimal flavor from the beans
 by tweaking time and temperature to reach his goal for that particular batch. While constantly monitoring these variables, John also periodically samples the “darkness” of the batch to ensure things progress as planned and that the aroma, for lack of a better word, “matures” as expected. 

After spending the evening with John I clearly see a parallel between the art of fine wine making and artisanal coffee roasting. A difference, however, is that while wine ages over time in cellars, coffee “ages” during the relatively brief roasting process. Wine makers have a lot more time and flexibility to determine when their product has reached its prime. Coffee roasters must make the same determination within minutes or seconds rather than weeks or months. 

Artisanal, small-batch roasters like John bring something unique to the specialty coffee industry that you can’t find in mass-produced coffee beans; a respect for the bean that translates into a miniature masterpiece in every cup. Steeltown Coffee & Tea is fortunate to be able to offer John’s works of art and I look forward to sharing the enjoyment of his meticulously roasted coffees with you.

Local Roast / The East Bay’s coffee cup overflows with home-grown roasters.

Sunday, March 15th, 2009

From the March 2009 issue of Diablo Magazine:

Local Roast

The East Bay’s coffee cup overflows with home-grown roasters.

By Julie Miller Dowling

"HEY, YOU. Yeah, you. Drop that venti half-caf toffee-nut latte, and slowly back away from the counter.

It’s time to go local.

From all-over-the-East Bay roasters like Peet’s, to neighborhood favorites like Pacific Bay , to up-and-comers like Catahoula, Diabloland java proves that Seattle isn’t the only place that can roast up a good batch of beans.

All of these locally roasted coffees can be ordered and sent to your home."

….

"PACIFIC BAY
Where: Pacific Bay’s Walnut Creek café, Havana, and Blakes.
Top seller: Espresso Obsesso.
Taste: Rich, sweet, and smooth, with pronounced bittersweet chocolate.
Check this out: Pacific Bay roasts in its café, so customers can watch."

Western Regional Barista Competition Wrap Up

Tuesday, April 15th, 2008

What a weekend! I truly hope that all who attended had a good time. We sure did.

Ben Perkins, our barista and first time competitor did a great job and came in at a very respectable 13th place out of 38. Well done Ben! We are proud. Check out photos of Ben here and the entire weekend (including our own Barista Stephanie fire dancing) here.

Some of the non-competition part highlights include:

  • The Gaia Art Center was packed, we estimate over 1000 came during the weekend & Friday, March 28 was declared Specialty Coffee Day in Berkeley by Mayor Tom Bates.
  • 38 competitors, 27 judges, 55 sponsors, and more than 100 volunteers made this event happen (it was completely sponsor and volunteer driven. Thank you to all those that helped make it all work!)
  • Over 1000 cups of Clover brewed coffee (the company recently acquired by Starbucks) and many more espressos and cappuccinos were served free to attendees at the “4th Machine” (3 espresso machines are used in the competition, the 4th one is for the attendees to enjoy)
  • $513 in tips from the 4th Machine was raised for Coffee Kids

“The 2008 WRBC was a fantastic event not only for total funds raised for the organization but more importantly for building key relationships with cafes, roasters, and industry individuals that believe in our programs and want to help us to reach our goals.

The farmers in Rwanda are looking to us to bring transportation resources that will improve their coffee and in the end help in economic development.

We look forward to furthering the connections we made and completing the circle from consumer to roaster to producing farmer.

Thanks to everyone who helped us achieve such a success.”

Clara Seasholtz, Executive Director, Bikes to Rwanda

The weekend got great press too! Click on the links to read, hear and see the coverage.

Berkeley’s Specialty Coffee Day Declaration

KCBS Newstalk 740AM Radio (About the Bay with Mike Sugarman featuring John Laird, Pacific Bay Coffee / Jer Swigart, Open Door / Kerry Laird, Pacific Bay Coffee / Chris Baca, Ritual Coffee / Brent Fortune, Crema Cafe + Bakery / Ellie Matuzak, Coffee Solutions / Sarah Allen, Barista Magazine)

NPR KQED / California Report Radio (with Lisa Morehouse featuring David Latourell, Clover / Lisa Suela / John Laird, Pacific Bay Coffee / Kyle Glanville, Intelligentsia / Chris Baca, Ritual Roasters

ABC Channel 7 News (with Lyanne Melendez featuring Giovanni Sacco, Coffee Creek / Ellie Matuzak, Coffee Solutions / Keith Gerhke, Flying Goat / Kerry Laird, Pacific Bay Coffee / John Laird, Pacific Bay Coffee / Noe Castro, Guatemala 2006 Barista Champ)

Oakland Tribune /San Jose Mercury Newspapers (featuring Jared Truby, Verve Coffee Roasters / Kerry & John Laird, Pacific Bay Coffee

We still have a few event t-shirts and other collectibles – look for them in our Walnut Creek cafe while supplies last!